FOR IMMEDIATE
RELEASE
Issued by: NHToDo Magazine
Contact: Daron H. Libby, Executive Editor
Phone: 603-425-2292
Email: editor@nhtodo.com
NHToDo Magazine Expands Out-of-State
Distribution
August 10, 2005
Londonderry, NH - NHToDo Magazine recently announced the roll-out of a three-phase
plan to significantly expand its out-of-state newsstand distribution. Since
the first issue was published in May 2002, NHToDo has been available to subscribers
and onsale at retail outlets throughout New England such as Barnes&Noble,
Cumberland Farms, Shaw's, CVS and Borders bookstores. In their continuing
effort to help grow New Hampshire tourism, NHToDo has added over 100 new
Barnes & Noble stores in eastern New York, Pennsylvania and all of New
Jersey, Delaware and Maryland beginning with the September 2005 issue. The
Castle in the Clouds, the magnificent mountain estate of Moultonborough,
is featured on the cover.
Executive editor Daron Libby said, "Now in our fourth year, we are pleased
to have reached this point in time when we can expand our reach outside New
England and to tell millions of people within driving distance about interesting
places in New Hampshire like the Castle in the Clouds. We recognize that
the best way to strengthen our state economy and create jobs is to grow tourism
and that means attracting more and more travelers from out of state. People
in New Jersey or Pennsylvania looking to vacation in New England will go
to the internet or to a bookstore for travel information. The more thoroughly
New Hampshire is represented there, the more folks will start making plans
to visit. NHToDo, in print and on the web, gives them hundreds of reasons
to come to New Hampshire all year long through our compelling feature articles
written from a pool of over 300 talented writers and photographers."
The second distribution expansion phase, planned for January 2006, includes
adding more pages, a new logo and a second wave of 100 more stores in western
New York and Pennsylvania to further increase out-of-state presence. Libby
states, "Now that NHToDo is available in bookstores in New York and New Jersey,
it is no longer obvious that "NHToDo Magazine" is all about New Hampshire.
For that reason, our new logo will incorporate "New Hampshire To Do!" and
present the full name of our state front and center."
The third phase will be launched in April, adding Daltons and Waldenbooks
and raise out-of-state newsstand coverage to well over 1000 retail outlets.
The April issue was the biggest seller for 2005 newsstand sales so far as
it listed the entire spring/summer/fall lineup of Granite State Fairs and
Festivals complete with dates, phone numbers and websites. Publisher Wayne
Green says, "One measure of a good magazine is to count how many articles
you'd like to tear out and keep. Most magazines these days are all fluff
and full of advertisements - you flip through and throw it out. With the
kind of fresh and current information we're packing into NHToDo month after
month, our readers don't tear out articles - they keep the entire magazine.
And order back issues! NHToDo is a very useful monthly resource for people
traveling to our state and for families that live right here in New Hampshire."
NHToDo Magazine is a monthly, 68-page, full color, activity-based magazine
that encourages readers to discover the diversity that New Hampshire offers
for family fun. Feature articles are presented in a colorful and entertaining
format and are loaded with ideas from skiing, camping and hot air ballooning
to antiquing and scenic drives. NHToDo also includes monthly New Hampshire
dining and lodging reviews as well as a three-month events calendar, listing
many of New Hampshire’s most exciting festivals and fairs. The NHToDo ClubCard
entitles subscribers to discounts at lodging, restaurants and attractions
throughout New Hampshire.
To subscribe, call NHToDo toll free 1-888-345-8636. NHToDo Magazine’s regular
newsstand price is $2.95 per individual issue and $24.95 for an annual subscription,
which can be ordered online at www.nhtodo.com.